From Traffic Exposure to Professional Trust: POLYV’s Zou Junlong Shares a New B2B Overseas Growth Playbook at VFC
At Video First Conference in Guangzhou, POLYV Product VP Zou Junlong shared how AI and video can help foreign trade companies move from short-term traffic exposure to professional trust and long-term customer education.
On July 11, the second Video First Conference (VFC) was held in Guangzhou. Zou Junlong, Product VP of POLYV, was invited to attend the event and delivered a session titled “AI Reshapes Video-Based Customer Acquisition for Foreign Trade: Practical Playbooks from Key Account Cases,” sharing how video and AI can support customer education and global growth for foreign trade enterprises.
In the past, market education for complex B2B products relied heavily on sales teams: attending trade shows, visiting customers, and repeatedly explaining products. Reach was limited by manpower and time. Today, this approach is changing. Zou said that courses, live streaming, short videos, and case studies are becoming the first entry points for customers to understand a company. “Let content find customers first, and let video continue educating customers” is not only a change in communication method, but also a reconstruction of the customer acquisition logic for foreign trade enterprises.
This judgment was confirmed in post-event discussions. A company selling high-ticket industrial products to overseas markets said that it had already accumulated many videos and had long used overseas social platforms such as TikTok for distribution. However, content touchpoints mainly built around employee accounts could hardly fully carry the brand’s technical strength, manufacturing capability, and delivery experience. For B2B transactions with long decision cycles and high trust barriers, the temporary exposure brought by a single video posted on an employee’s TikTok account is still far from truly establishing professional trust.
What B2B enterprises may need is not to keep adding scattered content, but to build a brand video center that can be operated over the long term. POLYV’s VOD product and aggregation page solution can help enterprises centrally present existing videos such as product explanations, factory capabilities, successful cases, and delivery processes, and connect offline touchpoints such as trade shows, product brochures, and sales communications through QR codes. Overseas customers can scan the code to enter a dedicated page and continue learning about the company, while related visits and viewing behaviors can also be accumulated as a basis for later analysis and follow-up.
“Live streaming can complete focused reach and interactive Q&A, while VOD and aggregation pages allow a one-time event to become a content asset that can be watched repeatedly.” During the session, Zou shared a video marketing case from an overseas technology company. The company’s advertising and marketing focused on expanding reach, while video further took on the role of explaining complex products, educating customers, and identifying intent. Based on POLYV’s video cloud services, the company built a dedicated entry point for customer education and intent recognition.
POLYV is a leading enterprise video SaaS brand. From 2020 to 2025, it ranked No. 1 in the enterprise live streaming service provider rankings for six consecutive years. Its core products and services include low-latency live streaming, VOD, MR live streaming, digital humans, and live streaming studios, providing comprehensive services such as private-domain video technologies and platforms, content operations, live streaming operations, and execution for enterprise digital transformation.
Since its establishment in 2013, POLYV has served the CCTV Spring Festival Gala live stream for six consecutive years, and has provided video live streaming systems and services for large enterprises and financial institutions including China Construction Bank, China Everbright Bank, Bank of Ningbo, Kingdee, Tencent, Huawei, iFlytek, Midea, and NetEase.
In cross-border marketing, POLYV has provided one-stop video live streaming technology and services for Bloomberg, NIO, BMW, Richemont Group, and many other enterprises. Based on a global 10,000+ CDN technology foundation, multilingual video live viewing pages, AI real-time translation, and other capabilities, POLYV helps enterprises use video live streaming for cross-border brand marketing, product promotion, user service, customer education, and customer acquisition and growth.
As more Chinese enterprises go overseas, the key to B2B customer acquisition and growth is shifting from “how much exposure can be gained” to “whether a company can be continuously understood and trusted.” Zou said that POLYV has served 320,000 enterprise customers worldwide. Amid the AI wave, POLYV is actively promoting the application of AI + video cloud in enterprise marketing, education services, and other scenarios, providing one-stop video cloud solutions for different enterprises, allowing enterprises to continuously accumulate long-term assets through video live streaming, build customer trust, and achieve business growth.
